Fall is here, and that means holiday sales are right around the corner.
Black Friday and Cyber Monday are two of the largest online shopping days of the year, with Cyber Monday 2022 breaking records with almost $12 billion in sales.
These consumerist holidays are huge opportunities for businesses to rack up sales, so it’s important to be prepared.
There are many different ways to prepare your marketing funnel for Black Friday and Cyber Monday.
This article will focus on one specific aspect: paid search.
Having a well-built paid search strategy is critical for most growing businesses but can be a fantastic way to boost sales during key times of the year with promotions.
Promotions are a fantastic way to get your ads to stand out from the crowd on a normal day, but they’re a must on Black Friday and Cyber Monday.
Here are three ways to use promotions and discounts in paid search to help you boost sales and capitalize on the holiday rush.