Pinterest just rolled out a bunch of fresh and upgraded ad products.
The platform says its new features cover “the complete user experience” on the platform, from discovery to decision to action, helping advertisers to better connect with the Pinterest audience.
Here’s a roundup of the platform’s key ad product announcements you need to know about.
1. Product Spotlight
Premiere Spotlight allows brands to exclusively own premium ad placements on Pinterest, ensuring their campaigns get maximum exposure. In a new development, Pinterest is now expanding Premiere Spotlight beyond just search. Now, advertisers can grab users’ attention right from the moment they open Pinterest by using Premiere Spotlight in the home feed.
The new feature is now up and running in several countries, including:
- The US
- The UK
- Canada
- Germany
- France
- Australia
- Japan
- Spain
- Italy
- The Netherlands
- Brazil
- Mexico
2. Showcase Ads
Showcase Ads are new a new and interactive ad solution that lets users take a sneak peek and dive into a brand’s content by swiping through branded images. With this feature, brands have the power to craft immersive experiences using cards and various features, giving users more context and encouraging them to delve deeper into their brand exploration.
3. Quiz Ads
Quiz Ads present improved personalization to a brand’s idea on Pinterest. You can incorporate up to three questions into your quiz, making it an entertaining experience that users can engage with. This not only offers consumers more tailored ideas but also guides them towards making informed decisions and ultimately, a valuable purchase.
Showcase ads and Quiz ads are now available in: