While useful for searchers, Google autocomplete has become a significant reputational risk to companies and individuals.
Negative Google autocomplete keywords displayed for your name or company can become the “first impression” of who you are.
This can be highly damaging if the suggested keywords displayed are inaccurate and include terms like scams, complaints, pyramid schemes, lawsuits or controversies.
With the rise of AI-generated search results, Google autocomplete keywords will become more visible – and potentially more damaging.
This article explores:
- How Google autocomplete keywords are derived.
- The reputational risks of Google autocomplete and Search Generative Experience (SGE).
- How to remove Google autocomplete keywords that are harmful, defamatory or inappropriate.
Google autocomplete: How does it predict searches?
Google autocomplete can shape a user’s perceptions before clicking “enter.”
As a user types a search term, Google autocomplete suggests words and phrases to complete the term.
This may cut down the searcher’s time and effort, but it can also shift them in an entirely different direction than what they were looking for in the first place.