To better understand how products appear in Search Engine Results Page (SERP) features, Semrush collected 7,000 SERPs for product-oriented searches to uncover what features are more prominent.
SERP Features on Mobile and Desktop
Semrush examined five product-related features and how they appeared on desktop and mobile—Popular Products, Product Filter, Refine, Buying Guide, and Related Products.
Among the highlighted SERPs:
- Most features display on both mobile and desktop at similar frequencies
- Popular Products show at the highest frequency in 79% of product searches for mobile
- Product Filter has the biggest percentage difference between mobile (36%) and desktop (61%)
The above bar chart can help you make informed decisions on how to target the features most relevant to your ideal customers.
Ecommerce SERP Feature Breakdown
Popular Products
Popular Products displays relevant items from various ecommerce stores.
On desktop, the maximum number of items in the product list was at 32 while mobile listed a max of 10. This means more products can show up on desktop compared to mobile search.
On average, mobile showed a lower number of unique stores (three) compared to desktop search, which delivered five.
Product Filter
The Product Filter feature appears at the top of the SERP on desktop only. It suggests clarifying keywords for the search query.
Refine
The Refine feature contains a list of related search queries to help narrow the product search by categories.