Whether we know it or not, we’re caught in a paradox.
There is an industry-wide obsession among SEOs with scalability. More specifically, how we can use generative AI to help with scalability.
With unprecedented advancements in AI as of late, it’s no surprise.
On the one hand, efficiencies of scale are amazing and AI can help craft more content to grow organic visibility and rankings. On the other, over-indexing on content scalability and automation via AI can lead to major problems.
This explosion of generative AI is only fueling the fire of the misguided notion that “more is more” in marketing.
SEOs are debating the value and efficiency of AI-generated content, and deciding how to use it at scale as part of their SEO strategy.
There have been countless articles covering how to scale SEO content quickly with AI… or how to scale without using AI at all. There have also been an equal number of rebuttals from experts ready to tell you how to scale your SEO content strategy with AI, but responsibly and the right way.
For many of us, it’s difficult to know what’s right.