In a move that could redefine social media video content dynamics, the Meta-owned platform is working internally to extend the maximum length of Reels to 10 minutes.
The possible new extension of Reels would allow creators on Instagram to post more in-depth content, making it competition for TikTok, X, and YouTube.
10-Minute Reels Coming To Instagram?
According to Alessandro Paluzzi on X, Instagram could be testing options to upload Reels that are up to three to 10 minutes long.
This user often shares details of new Instagram features before they are confirmed.
#Instagram is working on the ability to create #Reels up to 10 minutes long 👀 pic.twitter.com/jQTUM9fPsM
— Alessandro Paluzzi (@alex193a) August 30, 2023
Instagram confirmed internal testing of longer Reels with TechCrunch.
For now, Instagram users can upload Reels that are up to 90 seconds, making the potential change a significant shift in the platform’s strategy.
More Social Platforms Adopt Long-Form Video Content
This possible development underscores the escalating competition between video content platforms for the attention of social media users.