This week’s Ask an SEO question comes from Manuel, who asks:
“Is it feasible to implement topic cluster/pillar pages locally? Like create business licenses related to each page of the US by dividing them by state > type of license > related documents. Can I create topic cluster/pillar pages right when starting a website (just a few months old)?”
Great questions, Manuel! I’m going to answer the second question first.
Can You Create Topic Pillar Pages For A New Website?
The age of your website does not matter in how you structure the content and folders. That can be done when rebuilding a domain that is 10 years old or starting a new URL.
You should always structure your website so that it helps the end user understand the site’s hierarchy and also shows the resources available within the section.
This, in turn, tends to make it easier for search engine spiders to crawl and understand your pages, too.
Pro-tip: Make sure to include the structure in navigational elements, breadcrumbs, internal links, sitemaps, etc., for the search engines.
Can You Implement Pillar Pages Locally?
Now to the first question. As a heads up, I give a direct answer at the bottom of this post, but I felt it was important to share the reasoning why I would take the approach I do before I answer it.
Your niche with business licenses will have a different need than others, even if they are similar.