Microsoft advertising in Central and Eastern Europe is about to get more robust.
Today, Microsoft announced a new agreement with Httpool by Aleph, going into effect on September 1, 2023.
The agreement allows advertisers and agencies across numerous Central and Eastern European countries access to Httpool through Aleph’s advertising solutions.
Read on to learn more about the impending agreement and what this means for advertisers.
What Is Httpool by Aleph?
Httpool by Aleph is part of Aleph Group, with over 65 offices worldwide. They partner with mainstream media platforms such as Meta, X (formerly Twitter), Snapchat, and TikTok, to name a few.
Httpool by Aleph’s primary offering includes hiring local teams of industry professionals and digital media platform experts to work with advertisers and agencies.
In the new agreement, Httpool by Aleph develops Microsoft Advertising search, audience, and shopping campaigns by combining advertising solutions with regional digital experts’ insights.
The partnership spans 23 countries in Central and Eastern Europe, with additional select European markets. These include:
- Albania
- Austria
- Bosnia and Herzegovina
- Bulgaria
- Croatia
- Cyprus
- Czech Republic
- Estonia
- Greece
- Hungary
- Iceland
- Latvia
- Lithuania
- Luxembourg
- Macedonia
- Malta
- Montenegro
- Poland
- Portugal
- Romania
- Serbia
- Slovakia
- Slovenia
Httpool by Aleph will also utilize cross-border payment services to facilitate billing in its local operating markets.