Google’s Ad Liaison, Ginny Marvin, posted a X/Twitter thread clarifying some of the confusion about brand safety controls & reporting supported in PMax, Performance Max campaigns.
Ginny Marvin wrote, “There’s been some confusion about brand safety controls & reporting supported in PMax. So I want to share a rundown of important levers available to help you control the types of content your PMax ads can appear next to in Search, Shopping, Display & Video inventory.”
(1) Search & Shopping suitability controls:
– New PMax campaign-level brand exclusions prevent your ads from serving for specific brand queries in Search & Shopping
– Account-level negative keywords prevent your ads from showing for those queries in Search & Shopping
(2) Display & Video suitability controls:
PMax supports all of your account-level content suitability settings – available from the Tools icon in Google Ads
(3) Content labels allow you to narrow the maturity level of YouTube & GDN content your ads can show on or next to. This is where you’ll find the one-click “content suitable for families” option, for example.
(4) Inventory type, expanded, standard, limited, allows you to quickly choose the type of content best suited to your brand on YouTube & GDN.
