Many search marketers now leverage AI tools to support their SEO efforts, according to International SEO Consultant, Aleyda Solis.
However, while Google has confirmed that AI-generated content is OK as long as it’s high-quality, original and useful, the search engine has also indicated that expertise and content based on real human experience will be rewarded with better visibility.
Finding the right back balance is key, and SEOs that fail to do this are likely to struggle to be competitive, Solis explained at SMX Advanced. But where to start?
Here’s a recap of Solis’ top tips on how marketers can make the most out of AI, beyond generating articles, to maximize their keyword research.
1. Give specific, descriptive and comprehensive prompts
If you want the best possible answers from generative AI tools, you need to use the best possible prompts, Solis said.
“Make your prompts specific, descriptive and comprehensive,” she said before adding that instructions should address the five Ws and the H:
- Who is the target audience?
- What is the expected goal?
- Where is it going to be used?
- When is it going to be used?
- Why do you want to use it?
- How do we want to deliver this (e.g. format, language, tone, structure, length)?
Following these prompt rules can potentially save you a lot of time and produce quality results.
2. Hot topics inspiration
You can also generate ideas for hot topics using chatbots. If, for example, a TV show (e.g., “Succession”) was trending, you could leverage AI to find out the top 10 most searched-for questions about the series, she said:
- “AI will provide the results in a table, listing the top questions and search intent.”
- “I can then create content that piggybacks on the popularity of this TV series, which is amazing.”
- “This can save you so much time as you now don’t have to go around using different tools to get these ideas.”
3. Generate article ideas
Once you’ve discovered hot topics using AI, you can connect these findings to your brand’s subject matter expert to produce article ideas.