Better keyword rankings. More traffic. Extra conversions from organic search. These are the KPIs used to measure SEO performance.
But beyond growth metrics, there’s a key element that some consultants or agencies overlook when managing a client’s SEO campaigns:
Preventing confidential client content from appearing in Google search results.
When neglected, this might result in a breach of trust or expensive litigation that can ultimately end a client relationship.
All this need not happen if you know how easily client data can enter Google’s index and how to avoid it.
Uncover the critical search indexing issue many SEOs miss, the accidental exposure of client data on Google, and ways to deindex such content.
How I found sensitive data
I’m a full-time independent SEO consultant who has partnered with varied midsize companies since 2018, having improved organic search results for over 10 years.
When doing a technical SEO audit, I use a site search operator (entering site:domain.com) on Google to check out results. Here, I can quickly see how site names, titles, URLs and snippets look across different page categories.
I also notice patterns of what’s getting indexed, perhaps appending keywords to the operator to get more specific when needed.