Google has released a new Google Ads PDF guide for RSAs, responsive search ads. The new guide is a 9-page PDF document that can be downloaded here.
Responsive search ads let advertisers create an ad that adapts to show more relevant messages to your customers, Google said. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads tests different combinations and learns which combinations perform best. By adapting your ad’s content to more closely match potential customers’ search terms, responsive search ads may improve your campaign’s performance, Google said.
This guide covers:
- The challenge with delivering the right ads
