The latest social media platform from Instagram and Meta, Threads, has released several new updates to its app in response to user feedback.
Threads App Updates: Following Feed, Translations, And Organized Notifications
Amongst the latest updates to Threads is a feed to view posts from accounts you follow in chronological order, the ability to see who you are following in your followers list, and advanced notification filters.
Users with private accounts can also approve new followers more efficiently.
The new translation capability allows users to tap the post’s lower right corner to translate it into their preferred language.
These changes come as Threads attempts to enhance the user experience on the app.
Threads App Engagement Drops Since Epic Launch
Despite boasting the fastest app to hit 100 million users, the app has struggled to maintain user engagement.
Data from Sensor Tower, gathered from July 5 – 9, indicates a decline in the time users spend on the app, particularly on the weekends.
Despite Threads strong sign-ups/DAUs, ST data shows engagement remains low. Weekend time spent declined 60% from Jul 6 highs; this was 60% & 85% lower than avg time spent on Twitter & Insta, resp.#SensorTower, #Threadsapp, #mobileappdata, #Instagram #Twitter pic.twitter.com/tFHyuBG7UO
— Sensor Tower (@SensorTower) July 12, 2023