The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
This is the final installment of the three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company.
There are a lot of similarities between SEOs and UX designers, and we often have the same goals. How can we work to understand more of the UX designers’ priorities and help to communicate our priorities to them? Learn all about how SEOs and UX designers can work better together in this edition of Whiteboard Friday.
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Video Transcription
Hi, I’m Helen, head of SEO at Car & Classic, and today we are looking at how SEOs and UX designers can work better together. Now, UX designers are a lot like SEOs. No one in the office quite understands their specialism. No one really knows whether they should be in the engineering department, the product team, the marketing team, and they too have probably given up trying to explain their jobs to their family members.
So if there’s a lot of similarities between SEO and UX designers, why do we need to have a Whiteboard Friday on how to work better with them? Well, on first blush, actually there’s a lot of places that SEO and UX actually overlaps, but oftentimes we’re kind of in disagreement about how things should progress. You have spent days looking at the best links to have on your top menu navigation, you have carefully sculpted the pages that should be linked to from that great source of links, and then the UX designer comes to the meeting and asks to cut their menu in half.
You’re there terrified about your internal link equity, and they’re there terrified that none of the users can ever find the stuff that they’re looking for on your website. But actually, oftentimes we have the same end goal. We want visitors to get to the website and be able to access the pages and the products and the stuff that’s on that site well and enjoy the process of being there.
So actually, our end goals are fairly similar. So how can we work to understand more of the UX designers’ priorities and help to communicate our priorities to them?
Understand UX and design principles
Well, first off, I would suggest we need to start by understanding some UX and design principles. Get familiar with things like visual hierarchy and context and understand what it is that UX designers are looking to do when they are making changes to the website.