WooCommerce announces a partnership with TikTok that invites all WooCommerce shops owners to a new program that allows merchants to market directly to TikTok users from a TikTok Shop.
The new program, currently in Beta status, gives store owners access to an audience of over 150 million, 61% of which engage in ecommerce behavior.
WooCommerce merchants have the chance, as early adopters, to directly sell products on TikTok and scoop up sales before the service formally opens to more merchants.
TikTok is a Shopping Channel
While TikTok is generally considered as a place for watching videos, it’s actually highly consumer-oriented.
TikTok statistics provided to Search Engine Journal show that 1 in 4 TikTok users use the platform for product research or make a purchase after watching TikTok.
That’s not surprising considering how influencers with audiences up to the millions publish reviews and tips on TikTok.
Many users turn to TikTok for inspiration on fashion, makeup, sports activities and other topics related to retail.
According to TikTok Insights statistics:
- The TikTok community is 1.5x more willing to purchase something they discover on the platform.
- 95% of TikTok users agree that finance-related topics are very important to them.
- 92% of TikTok users said they take action after watching a TikTok.
- 81% of TikTok users who made a Back to School purchase said the platform played a role in purchases/gifts bought.
- 44% of Gen X TikTok users say the platform helps them discover new things.
- 37% of TikTok users immediately purchased something they discovered through the platform.
- 38% of TikTok users have convinced a friend or family member to buy a product they have discovered on the platform.
- TikTok users spend 14% more when TikTok is part of the retail journey
TikTok Shop and WooCommerce
WooCommerce has an existing relationship with TikTok in the form of their TikTok for WooCommerce ad platform plugin that was launched in 2022.