Google is accused of illegally using copyrighted content and stealing the personal information of millions of Americans to train its AI products.
The allegations were made in a proposed class action lawsuit in San Francisco on Tuesday by eight individuals, who say they are seeking to represent the millions of internet users affected.
If Google is found guilty of violating federal privacy and consumer protection laws, it could owe at least $5 billion in damages.
Why we care. Marketers are widely being encouraged to embrace AI and implement technologies such as ChatGPT and Bard into their strategies. However, if AI products are being developed using content and data that has been taken illegally, this could prove to be problematic, as it runs the risk of potential copyright issues.
What has Google allegedly done? The claimants allege Google has:
- Been illegally taking digital content created and shared by millions of Americans.
- Been using this private property to train its AI technology, including its chatbot, Bard.
- Stolen “virtually the entirety of our digital footprint”, including “creative and copywritten works” to develop its catalog of AI products.
The eight plaintiffs have accused Google of taking a variety of content they shared on social media without permission, ranging from photos on dating websites to playlists saved on Spotify to videos uploaded onto TikTok.
One of the claimants, who is described as a best-selling author from Texas, more specifically accused Google of copying a book they wrote in its entirety to train Bard.
Who is suing Google? There are eight plaintiffs who remain anonymous and are known only by their initials.
The lawsuit was filed by Clarkson Law Firm against Google, its parent company Alphabet as well as Google’s AI subsidiary DeepMind. If Clarkson Law Firm sounds familiar, that’s because it’s the same company that filed a similar lawsuit against OpenAI last month.