Video advertising is a powerful tool for brands looking to engage audiences and drive conversions.
Among the digital advertising giants, Amazon has cemented its position with a versatile suite of advertising solutions that cater to diverse marketing goals and audience demographics.
This guide covers Amazon’s video advertising solutions and how brands can leverage them to enhance their digital advertising strategies.
Understanding Amazon’s video advertising solutions
Amazon offers a range of video advertising options, each with distinct features and benefits.
Amazon provides versatile tools to reach your target audience effectively. Choices include:
In-stream video ads
In-stream ads are commercials that play before, during, or after the viewer’s selected content on Amazon-owned sites and apps, such as Amazon Prime Video, IMDb, Twitch, and Fire TV.
These ads are an excellent platform for extending reach, enhancing brand visibility, and driving customer engagement.
Out-stream video ads
Out-stream ads are displayed on Amazon’s ad-supported third-party websites and apps.
Unlike in-stream ads, out-stream ads start playing when in view and pause when out of view, ensuring a non-disruptive yet engaging ad experience.