Marketers have been growing increasingly concerned about advertising on Twitter.
So much so, Twitter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation.
But where are marketers going if Twitter is no longer their go-to option for advertising? Below, we take a look at eight Twitter alternatives that advertisers should be paying close attention to…
1. Threads
Active users: 30 million
Meta’s Twitter alternative Threads launched yesterday, with 5 million people signing up in the first few hours. Companies to sign up within minutes of its launch include Netflix, HBO and Billboard.
Meta CEO Mark Zuckerberg said he believes Threads will be bigger than Twitter but it will take time.
- “I think there should be a public conversations app with 1 billion+ people on it,” he said. “Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will.”
Threads is available in 100 countries, including the U.S., UK, Australia and Canada, via the Apple and Google app stores. However, due to regulatory issues, it is not yet available in the EU.
Marketers can’t currently place ads on Threads, but it is expected Meta will be announcing ad space in the not-too-distant future. It’s worth noting that Meta’s other brands, such as Instagram, launched without ads. Now, advertising is one of Instagram’s biggest sources of revenue.
2. Bluesky
Active users: 200,000