How to generate a snapshot SEO report in seconds with Domain Overview
Time. Resources. No matter the day, month, year, or algorithm update, these are 2 commodities of which SEOs will never have enough! We are perpetually searching for ways to systemize, automate, and simplify so that we can spend more time with the fun stuff – brainstorming and strategizing.
One of the most time-consuming SEO tasks is gathering all of your key metrics into one place. There are countless data points to consider when evaluating a site’s current SEO performance, from top keyword rankings to Domain Authority and link metrics.
Many SEOs will create custom SEO reports that are dedicated to tracking keyword rankings, technical SEO, and link signals over time. Creating a Campaign in Moz Pro is a great way to accomplish this! However, a Campaign is meant for the long game – you’ll conduct research, gather data, and discover actionable insights that shape your SEO strategy.
But if you’re looking to create a one-page report – within seconds! – that evaluates the SEO performance of a client website, a potential agency prospect, or a competitor without investing a significant amount of time and effort, Domain Overview is the answer.
What is Domain Overview?
Domain Overview allows you to enter any website domain and immediately understand the current state of a brand’s SEO standings. With this tool, you’ll be able to see key data points from tools within Moz Pro – all in one view – divided into 4 sections: Summary, Rankings, Competition, and Links.
During the beta phase, 91% of users found Domain Overview valuable, stating that it improved workflow efficiency, provided valuable insights of the most important metrics, and supported auditing websites for potential clients.
How can you use SEO snapshot reports?
A snapshot comes in handy in a variety of situations! Let’s say, for example, I was in the market for a new home. A photo of the house, along with the square footage, bedrooms/bathrooms, address, and price would help me understand whether or not it’s worth my time to schedule an appointment with a real estate agent.
Similarly, Domain Overview will help you gain an understanding of a site’s basic yet holistic SEO performance, revealing whether or not a website is worth further time and research. You’ll quickly discover which keywords they rank for, what their Domain Authority and Page Authority scores are, domains the site has acquired backlinks from, and more.
Below are some potential use cases for the SEO snapshots that Domain Overview can provide: