Google has announced two new AI-powered advertising solutions: Demand Gen and Video View campaigns.
Designed to facilitate seamless connections between businesses and consumers, these campaigns can amplify product demand from mid-funnel to purchase.
The new features include tailored creatives paired with lookalike segments based on audience lists, simplified ad construction, and enhanced engagement metrics across various viewing formats.
Google Ads’ new AI-driven solutions also offer businesses crucial insights into campaign performance, empowering them to make informed decisions.
Google anticipates a broader rollout of the following advertising tools later this year.
Demand Gen: Pioneering New Marketing Horizons
Demand Gen campaigns offer unique features tailored to modern social marketers.
Research shows that 91% of consumers immediately act after discovering new products or brands on Google feeds, like Discover or Gmail.
Demand Gen campaigns integrate your best-performing video and image assets across YouTube, YouTube Shorts, Discover, and Gmail.
Collectively, these platforms cater to over 3 billion monthly users.