Google recently made an important announcement about its dangerous products and services policy.
This update, set to go into effect in July 2023, aims to regulate the advertising of products that can cause serious harm or loss of life.
Let’s look at what this update entails.
Overview
From July 3, 2023, Google will enforce the updated Dangerous Products and Services Policy.
The policy now covers ads for products that are dangerous to people’s health and safety.
These products must have a proven risk of causing death or severe harm, and they should also have a history of consumer advisories, or product recalls.
Google’s announcement reads:
“In July 2023, the Google Ads Dangerous products and services policy will be updated to include ads for products which carry an imminent, proven and unresolved risk of death or grievous bodily harm, that have been the subject of a consumer advisory or product recalls. We will begin enforcing the policy update on July 3.”
Google doesn’t provide any specific examples of what will be restricted under its new policy. I presume the company doesn’t want to draw any unneeded attention toward potentially deadly products.
