The Google search quality raters guidelines were updated and updated in a big way, with a new E added on to E-A-T. Google is adding experience on top of expertise, authoritativeness, and trustworthiness. Google said that trust is the most important of all four elements here.
Adding an E, led to the document getting 9-pages bigger, the PDF document is now 176-page PDF from 167-page PDF in July 2022, from 172 pages in 2021 and 175 pages in 2020.
What Changed In The Document
Here is what changed, mostly based on the final page of the revised PDF that documents the changes:
- Double-E-A-T – adding the experience topics to the PDF is the big one (more on “experience” below).
- Main Content Quality