The global digital marketing industry is growing at an exponential rate. Although the COVID-19 pandemic shows signs of subsiding, it’s forever changed how we work, shop and learn, with more people conducting their everyday lives from home. In fact, global digital advertising and marketing are predicted to reach $786.2 billion by 2026. The current U.S. market is estimated at US$179.4 Billion for 2022, accounting for a 38.6 percent share of the world market. In addition, China, the world’s second-largest economy, is predicted to attain an estimated market size of US$254.9 Billion in 2026.
There are two key takeaways when discussing today’s business climate: competition is greater than ever, and our world is increasingly digitized. That’s why it’s essential for today’s marketing professionals to possess a complete digital marketing skillset and keep them current and growing. There’s an overwhelming selection of relevant and vital skills, and the savvy marketer needs to choose the perfect program to fit their needs and gain critical training and certification.
The methodology used
The following digital marketing course ranking is a result of extensive research and analysis based on four main parameters:
- Depth of curriculum: How comprehensive is the content, and what skills does it cover?
- Interactive hands-on learning: To what extent is the learning experience interactive, and how much focus is given to learning actual tools, solving real industry problems, etc.?
- Program recognition: Are both the program and the final certificate industry-recognized? For example, is it recognized only in India, or is it recognized globally?
- Student experience: Did the students like the course and did they find it useful? Feedback and inputs were taken from external ratings such as Mouthshut, Trustpilot, and other similar venues.
Based on the criteria from the above research findings, here are the top five digital marking courses available today in the United States.
- Purdue Digital Marketing Training
- Duke Digital Marketing Program
- LinkedIn Learning’s Marketing Tutorials
- Georgia State University’s Marketing M.S.
- Simplilearn’s Digital Marketing Specialist
The following is an in-depth look at each educational resource based on rank:
1. Purdue Digital Marketing Training
The Purdue Digital Marketing Training course, powered by Simplilearn, was created by Purdue University in partnership with Facebook/Meta. Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Students also get to take master classes from top faculty at Purdue and industry experts from Facebook, work on Harvard Business Publishing case studies and access Facebook Ask Me Anything sessions in this highly interactive and comprehensive program.
Course highlights
Mode of Learning: Online bootcamp
Course Duration: Six months