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Google Trends is one of the most popular tools for brands to stay up to date with what people are searching for online. The platform collects data around real-time search interest. It helps users better understand what people are looking for, when and where they’re looking from, and – crucially – why.
Google Trends is beneficial for insights into certain markets and niches, and a useful way of comparing terms. However, there are a host of other resources that can offer more granular data and takeaways.
Let’s take a look at some of the alternatives to Google Trends to add to your toolbox in 2024.
Alternatives to Google Trends
Here’s our pick of tried and tested alternatives. Let’s go!
1. TrendFeed
TrendFeed (in the Semrush App Center) is an app where you can dive into trending stories in your specific news category.
Armed with this information, you can create responsive content and social media posts. For marketers looking to get their brands involved in trending conversations, TrendFeed is a great Google Trend alternative: the bridge between news stories and having a seat at the (virtual) table.
The tool provides alerts for emerging trends, so brands can share their positions around breaking stories as soon as possible (also known as “newsjacking”).
It also shows which stories are getting the most attention online, enables users to browse stories according to preferred keywords, and displays content ideas for fresh, compelling content.
In a fast-moving digital space, TrendFeed keeps brands ahead of the news curve and in front of audience eyes.