The forced migration to Google Analytics 4 hasn’t been an easy ride for marketers.
Some advertisers are finding it so difficult to navigate that they have abandoned the tool and jumped ships to a rival platform – a move that would have seemed unthinkable not too long ago.
But what GA4 alternatives are marketers genuinely switching over to?
Below, we take a look at the up-and-coming analytics platforms that are proving increasingly popular among former Google Analytics devotees.
1. Plausible
Tech engineer Mark Phillips explained why he is now using Plausible instead of GA4:
- “I had ended my subscription to Plausible a couple of months ago for no reason other than I didn’t need stats any more.
- “Then I started doing some work for a client this week, and was so pained by how awful GA4 is, I resubscribed.
- “The UX of Plausible is such a delight!”
Cost: Plans start at $9
Plausible is a popular GA4 alternative because it is easy to use, complies with he EU’s General Data Protection Regulation (GDPR) and is relatively low cost. It also tracks valued basic data such as pageviews, session duration and referrer information. The disadvantage is that its functionality is quite basic.
2. Semrush
One marketer, who wished to remain anonymous, told Search Engine Land:
- “GA4 is an unfinished product that was rushed to market.”
- “We will likely pivot to Semrush, and use first-party data collected from customers instead of bothering with GA4.”
Cost: Prices start from $195.95 a month.