Reddit is a social network comprised of smaller communities, also known as subreddits. Subreddits are created and moderated by Reddit users to focus on specific areas of interest.
Reddit has 57 million daily active users participating in over 100k subreddits containing 13 billion posts and comments, according to Reddit, Inc.
If you are searching for an answer to a question or discussion about the latest news in your industry, subreddits are the place to be.
In this article, I’ll share some of the best subreddits to make your work and life easier.
How To Join And Participate In Subreddits
Once you have a Reddit account, you can join and participate in subreddits. There are a few things to keep in mind before you get started.
- Complete your Reddit profile. You should add links to your other profiles, including Instagram, Twitter, TikTok, Twitch, Facebook, YouTube, Tumblr, Spotify, SoundCloud, Linktree, Patreon, Cameo, Substack, Kickstarter, etc.
- Reddit has a karma system, where you receive points when people vote on your comments and posts. Some subreddits require members to have a minimum number of karma points before posting.
- Every subreddit is moderated by Redditors and has its own set of rules. You’ll find these rules in the subreddit’s sidebar or the pinned post on the group – or both. Breaking subreddit rules can result in a warning or removal from the subreddit, depending on the moderator and the severity of the offense.
- When posting to subreddits, note that some will allow you to post text, links, videos, and photos. Others may limit you to text–only.
- Some subreddits have separate chat groups on platforms like Discord, Telegram, or WhatsApp – the ones that do typically have them listed in the sidebar.
- You can find related subreddits in the sidebar if you like a particular subreddit.
When evaluating a subreddit to join, you want to see that the community is active and that posts receive responses from other Redditors.
And unless your goal is to spam a subreddit (which it shouldn’t be), you want to see that the moderators of the subreddit keep it spam–free.
To help you get started, here are some great subreddits for marketing professionals.
SEO Subreddits
To get started, look at some subreddits on search engine optimization where you’ll sometimes find answers and insights from John Mueller, Danny Sullivan, Gary Illyes, and other well–known names in search.