Marketing software tools provide the data and capabilities to automate processes and optimize campaigns for maximum impact and return on investment (ROI). To help you succeed in marketing.
Below, we’ll cover some of the best software for marketing.
An all-in-one marketing software platform combines different marketing tools into one solution. To more easily manage and use the tools.
And avoid the hassle of multiple logins and the learning curve of new single-tool platforms.
All-in-one platforms typically include tools for search engine optimization (SEO), paid advertising, social media management, content creation, and more.
Semrush helps you improve your online visibility and discover marketing insights for your business.
It comes with more than 55 tools that cover almost every aspect of online marketing. From SEO to content marketing to social media and paid advertising.
The tool is also known for its user-friendly interface and powerful data.
Whether you’re a beginner or an experienced marketing professional, Semrush can be a valuable asset in your digital marketing arsenal. And one of the top consumer choices in software for marketing.
Key Semrush features include:
Pricing: A free version is available. Paid plans start at $129.95 per month.
Email marketing tools help you manage subscribers, craft compelling emails, and monitor campaign performance.
Use these tools to strengthen customer relationships, promote new products or services, and drive traffic to your website.
Let’s consider two popular email marketing tools.
MailChimp is a leading email marketing platform that allows you to create, send, and analyze email campaigns.
No matter the size of your business or industry, Mailchimp can handle your email marketing needs.
Known for its ease of use, it’s a great choice for beginners.
Top features of MailChimp include:
Pricing: A free version is available. Paid plans start at $13 per month.
ActiveCampaign is a comprehensive email marketing solution focused on automation.
With its help, you can craft automated customer experiences to engage with your leads and boost conversions.
Key features of ActiveCampaign include:
Pricing: A 14-day free trial is available. Upgrade at $29 for one user (paid annually).
SEO is crucial for increasing your website’s visibility in organic search results and driving quality traffic from search engines.
SEO tools help you research keywords, analyze your site’s performance, identify areas for improvement, and track your progress over time.
Let’s explore some popular options:
Part of the Semrush suite of tools, the Keyword Magic Tool is a powerful option for identifying the best keywords for your website and business.
It offers the biggest keyword database on the market—over 25 billion keywords across 142 international databases.
So you can find relevant keywords specific to your niche and location. And attract relevant traffic to your website.
The best features of the Keyword Magic Tool include:
Pricing: A free account is available with limitations. Subscribe at $129.95 to get full access.
Semrush’s Site Audit tool checks your website for 140-plus technical SEO issues and offers solutions.
Some of the technical issues it identifies include:
These issues are difficult to identify without a tool like Site Audit, which can be automated to perform audits on a regular schedule.
Pricing: You can start with a free account, try it, and then subscribe to a paid account to get full access. Pricing starts at $129.95 per month.
Google Search Console is a free tool that shows you how your website performs on Google.
Use it to monitor your website’s organic traffic, keyword rankings, indexed pages (webpages that Google has stored), and mobile compatibility.
Google Search Console can also help you:
Google Search Console is best for website owners, SEO experts, and small-to-medium businesses that want to gain insights into their presence on Google.
Pricing: Google Search Console is free.
AnswerThePublic shows the most common questions people search about a specific topic. It’s a useful tool for sourcing ideas and topics to cover in your content.
Some notable features of AnswerThePublic include:
Pricing: A free version is available. Pricing starts at $5 per month for one user.
Social media management tools help you streamline posting, scheduling, interacting with your audience, and measuring performance across multiple social platforms.
Let’s explore some popular options:
Semrush Social is an all-in-one tool that simplifies social media marketing.
Use it to manage social media profiles, post content, and measure the effectiveness of your posts. To streamline your social media game. And increase your efficiency.
Key features of Semrush Social include:
Pricing: A seven-day free trial is available. After the trial period, it’s a $29.99 per month addition to your Semrush subscription.
Canva is a popular graphic design tool that helps you create engaging visuals for social media and other marketing strategies.
It can simplify the creation of social media posts for you with its easy-to-use editor. Ideal for small business owners or marketers who don’t have the experience or budget for quality designs.
Some key features of Canva include:
Pricing: Canva is a freemium tool. You can use it for free with some limitations. Or upgrade to one of the paid plans, which start at $14.99 per month per user.
SocialPilot enhances marketing efforts by allowing you to schedule posts, track your social media performance, and engage with your audience.
Some key features of SocialPilot include:
Pricing: A 14-day free trial is available. Subscription starts at $30 per month for one user (billed annually).
Paid marketing allows you to drive targeted traffic and conversions by placing ads on search engines, social media platforms, websites, and more.
Paid marketing tools provide the capabilities to create, manage, optimize, and report on these ad campaigns.
Let’s explore some popular paid marketing solutions:
Google ads is an advertising platform that allows businesses to display ads on Google’s search results and its network of partner websites.
Without a minimum spending requirement, you can get started even with a small budget. Making it an ideal choice for small businesses and new marketers.
Some key features of Google Ads include:
Pricing: Google ads itself is free. But because you’ll run ads through this platform, you’ll pay for the clicks and impressions your ads receive. And the cost isn’t always fixed.
Semrush’s Advertising Research tool provides detailed information on your competitors’ advertising strategies.
If you’re new to paid advertising, this tool can help you learn new strategies. And apply them to your own campaigns to improve performance.
Some key features of Advertising Research tool include:
Pricing: A free version is available. Paid plans begin at $129.95 per month.
AdRoll is a marketing platform designed for ecommerce businesses. It helps them create, analyze, and manage display ads, social media campaigns, and email ads from one place.
The platform can help you reach the right audience with the right ad at the right time, which can lead to increased engagement and conversions.
Some key features of Adroll include:
Pricing: AdRoll offers three packages. One of its comprehensive plans (called Marketing & Ads+) costs $36 per month.
Conversion rate optimization is about improving the percentage of website visitors who complete a desired action like making a purchase, signing up for a service, or submitting a lead form.
CRO tools provide insights into user behavior and experience to identify friction points and optimize conversion funnels.
Let’s look at two popular CRO solutions:
Hotjar helps you understand how people use your website so you can make data-driven decisions to improve conversions.
Its core feature set includes:
Pricing: Free access is available. Subscription starts at $32 per month.
Instapage is a CRO tool that focuses on creating high-converting landing pages.
With its help, you can design, deploy, test, and optimize landing pages that support your digital campaign goals.
Key features of Instapage include:
Pricing: A 14-day free trial is available. After that, it costs $199 per month.
Affiliate marketing involves partnering with publishers and influencers to promote your products or services to their audience in exchange for a commission on generated clicks, leads, or sales.
Affiliate marketing platforms help manage and track these partnerships.
Let’s explore two popular affiliate marketing solutions:
Impact is an all-in-one partnership management platform that supports various partnership types, including affiliates.
You can connect with potential affiliate websites to promote your products or services to their audience.
When a customer makes a purchase via a unique link to your product on these websites, you pay a commission to the affiliate.
Some key features of Impact include:
Pricing: Impact offers customized pricing based on the specific requirements of each business. Contact its sales team for a quote.
ShareASale is an affiliate marketing network that connects businesses with affiliate partners and vice versa.
When you sign up with ShareASale, you gain access to a large pool of potential affiliates who can promote your products or services.
Choose the ones that align best with your audience.
Main features of ShareASale include:
Pricing: ShareASale charges a one-time fee of $625 to complete setup as well as a $125 deposit to begin paying affiliates. Monthly, businesses pay a $35 monthly platform fee and tracking fees of 20% on all affiliate commission payouts.
For example, if your program launched on June 1, you’d pay $625 plus $125 deposit. Starting July 1, you’d pay $35 per month plus 20% on any affiliate commissions paid out.
Website analytics tools provide invaluable data on your website’s traffic sources, user behavior, conversion rates, and more.
This intelligence allows you to make data-driven decisions to improve user experience and drive business results.
Let’s look at some leading web analytics platforms:
Google Analytics 4 (GA4) is a free analytics tool that provides a wealth of insights about your website.
You can learn how users interact with it, which pages they visit, and how long they stay. Among other things.
This tool also integrates easily with other data sources, such as Google Search Console. To give you a more complete view.
Some main features of GA4 include:
Pricing: Google Analytics is totally free
Semrush’s Traffic Analytics tool provides detailed information about competitor websites. Including traffic sources, user engagement, and traffic distribution by country.
It helps you understand what marketing channels are working for your competitors. So you can adjust your strategy to outperform them.
This tool is ideal for anyone who wants to improve their digital marketing and jump ahead of their competitors.
Some key features of Traffic Analytics tool include:
Pricing: Traffic Analytics is a paid tool. It costs $289 per month in addition to your Semrush subscription.
Marketing automation tools help make marketing tasks easier. They automate repetitive tasks, streamline workflows, and increase your business’ efficiency.
Let’s consider two popular marketing automation solutions:
Zapier helps with automation by allowing different applications to work together and by performing important marketing tasks.
For example, you can set up a workflow where new leads captured in a form on your website are automatically added to your CRM system, and a welcome email is sent to them via your email marketing tool.
Some key features of Zapier include:
Zapier is ideal for small businesses or individual marketers who want to automate tasks and save time.
Pricing: A limited free account is available. Paid plans start from $19.99 per month.
HubSpot combines many tools into one platform, including its marketing automation software.
With the powerful automation capabilities, you can create workflows that can handle common marketing activities.
For example, you can set up a workflow to send automated, lead-nurturing emails. And move users closer to making a purchase decision.
Some standout features of HubSpot include:
Pricing: A free, limited option is available. Pricing starts at $890 per month.
CRM systems help you track and manage interactions with your existing and potential customers.
It also helps you collect and store data about your customers that can be used for marketing efforts, such as running targeted PPC campaigns.
Let’s look at two leading CRM solutions:
Salesforce is a powerful CRM tool that helps you manage your customer relationships and data all in one place.
Use this data to run effective marketing campaigns.
For example, if you have a list of people who have shown interest in a particular product, you can use Salesforce to segment these customers and run a targeted email campaign promoting that product.
Key features of Salesforce include:
Pricing: Salesforce has multiple plans. You can subscribe to the CRM and marketing solutions at a starting price of $24/month and $1,250, respectively.
Pipedrive is a CRM tool that simplifies the process of managing and tracking your leads.
Pipedrive provides a visual representation so you can see the current status of these leads. So you can focus on converting those leads into paying customers.
Key features of Pipedrive include:
Pricing: Starts at $12 per user per month, billed annually.
A content management system (CMS) is a software application that allows you to create, manage, and publish website content. Without extensive coding knowledge.
Let’s explore two popular CMSs:
WordPress is a CMS platform that helps you build and manage your professional website.
Once built, you can implement SEO best practices to optimize your website and achieve higher rankings in Google. Check out our SEO tips guide to learn more.
Here are some of WordPress’s key features:
WordPress is ideal for small businesses, bloggers, or anyone looking for a straightforward way to create and manage their website.
Pricing: WordPress has a free and paid version. Its basic plan costs $4 per month, billed annually.
Joomla is a website builder and management tool for blogs, corporate websites, and e-commerce sites.
These websites can be optimized for SEO to generate traffic and get customers.
Here are some of Joomla’s key features:
Pricing: Joomla is free.
Providing excellent customer service is crucial for building loyalty, trust, and driving business growth. A primary goal for marketers.
Let’s look at two popular customer service platforms.
Zendesk is a leading customer service platform designed to help businesses provide exceptional customer support and enhance customer satisfaction.
Zendesk streamlines customer interactions across multiple channels, including email, chat, phone, and social media.
This integrated approach ensures customers receive timely and effective support.
Zendesk is ideal for businesses of all sizes looking to improve their customer service operations.
Some important features of Zendesk include:
Pricing: Pricing starts at $25 per month per agent.
Zoho Desk is a customer service solution by Zoho—an all-in-one software provider for businesses.
With Zoho Desk, businesses can handle customer interactions across multiple channels, streamline support processes, and improve overall customer satisfaction.
This platform provides a robust set of features that cater to the needs of support teams—an ideal option for businesses of all sizes.
Key features of Zoho Desk include:
Pricing: A 15-day free trial is available. Paid plans start at $14 per month, billed annually.
Events are a powerful marketing channel for generating leads, strengthening customer relationships, and reinforcing your brand.
Event marketing platforms help streamline the entire process of launching successful events.
Let’s explore two popular event marketing solutions:
Cvent is a comprehensive event management platform that helps businesses plan, promote, and execute successful events.
Whether you’re organizing a small seminar or a large-scale conference, Cvent offers a full suite of features designed to enhance the attendee experience and optimize event performance.
Cvent is ideal for businesses looking to leverage events as a powerful marketing channel to grow their business.
Some key features of Cvent include:
Pricing: Cvent does not publicly disclose pricing information. Contact its sales team to get a customized quote.
Splash is an event marketing platform that helps companies plan and execute events to grow their brand and drive business results.
It offers a range of features and tools designed to streamline the event marketing process. From event creation to attendee engagement and measurement.
With Splash, businesses can:
Pricing: A free version is available. For paid access, contact its sales team.
Video conferencing software can help you communicate and collaborate with others on your marketing team. A crucial need for remote teams.
Let’s look at two leading video conferencing platforms:
Zoom is a popular video conferencing platform that facilitates virtual meetings.
It’s ideal for businesses looking to enhance their remote communication. Ensuring that colleagues can collaborate efficiently, regardless of their physical location.
Some of the key features of Zoom include:
Pricing: Free access is available. Paid plans start from $13.32 per month, billed annually.
Google Meet is Google’s video conferencing solution integrated into Google Workspace.
If you already use other Google productivity tools like Gmail, Google Docs, and Google Calendar, Google Meet is a convenient choice, as you’re already invested in the Google ecosystem.
Some key features of Google Meet include:
Pricing: Google Meet is part of Google Workspace suite of tools. Even though these tools are free, there are paid tiers that provide additional features and capabilities. Its most basic plan starts at $6 per month per user.
Project management tools are essential for marketing teams to plan, organize, and execute campaigns and initiatives effectively.
Here are two popular project management software for marketers:
Asana is a popular project management platform that helps teams coordinate their work and stay organized.
Create tasks, assign them to team members, set due dates, and add relevant details or attachments.
Asana is ideal for businesses of all sizes seeking to improve team collaboration.
Some key features of Asana include:
Pricing: A limited, free plan is available. Subscription starts at $10.99 per month.
Trello is a project management tool that uses a board, list, and card system to help teams organize their work visually.
Each card contains detailed information, including description, due date, attachments, and comments. Making it easy to keep track of all aspects of a project.
Trello is ideal for marketing teams looking for a straightforward and visual way to manage their work.
Some key features of Trello include:
Pricing: Trello is a freemium tool. Paid plans start at $5 per month per user.
Marketing software products can help businesses grow and scale efficiently. But the number of separate tools a business uses can cause confusion for teams.
Semrush is an all-in-one solution that addresses a wide range of marketing needs.
With Semrush, manage SEO, content marketing, competitor analysis, paid marketing, and social media and more all in one place.
Sign up to get started.
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