Search Engine Codex - All about SEO and Blogging

United States antitrust lawsuit against Google uncovers emails of executives from Google Search, Chrome and Ads discussing schemes for increasing ad revenue. There are two documents, one from 2019 that features top Google executives from…
Read More...

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Miracle shares valuable insights on establishing your brand's online identity and dominating the…
Read More...

Microsoft claims its attempts to sell Bing to Apple were blocked by Google. The tech giant’s CEO of Advertising and Web Services, Mikhail Parakhin, said he offered Apple more than 100% of the revenue or gross profit to make Bing its…
Read More...

Reddit is getting rid of the ability to opt-out of ad personlization based on users’ activity on the platform. The change, which is being rolled out over the next few weeks, won’t increase the frequency of ads, but users can expect…
Read More...

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Creative Assistant, which is located in the platform’s Creative Center,…
Read More...

YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more…
Read More...

The key to local SEO data is in its name – it’s local. Without it, a campaign may not receive crucial insights to adjust its central strategy. If you’re targeting Manhattan, N.Y., but 80% of your users are visiting from devices in…
Read More...

A new email was leaked as part of the DOJ investigation, this was from Jerry Dischler, the Vice President of Google Ads. The email was to Prabhakar Raghavan, who leads up all of Google Search including Google Search and Google Ads but…
Read More...

https://www.youtube.com/watch?v=I9CYX16UMeUThis week in search, Google finished rolling out the September 2023 helpful content update, which seemed to target SEO-first, search engine-first content in a big way. Google won’t be…
Read More...

Fall is here, and that means holiday sales are right around the corner. Black Friday and Cyber Monday are two of the largest online shopping days of the year, with Cyber Monday 2022 breaking records with almost $12 billion in sales. …
Read More...

Wix now supports IndexNow, the Microsoft initiative to make indexing more efficient and faster. With that, Microsoft said, "more than 60 million websites are publishing over 1.4 billion URLs per day to the IndexNow API."This is…
Read More...

Last week, we reported about the new Bing Chat personalized answers feature that uses your chat history to give you a more tailored answer to your queries. But that might only work in Edge, Microsoft's browser. When I tested this…
Read More...

Google has rolled out some updates to the Search Generative Experience (SGE) the company announced on its blog. One update is that SGE should now respond with higher-quality, more accurate responses, the second update is to write…
Read More...

In May we reported Google was testing a "chat with a live agent" button for some local panels within Google Search. Well, that feature might be rolling out more fully now. Joy Hawkins, a local SEO who is on top of things, said she on…
Read More...

Google has announced a new Googlebot, a new Google crawler, named Google-Extended that you can use to control if your content can help improve Bard and Vertex AI generative APIs or future Google AI products. So if you want to…
Read More...