Search Engine Codex - All about SEO and Blogging

Over a century of combined SEO experience, and yet, we didn’t get it right!We run SEO tests with our tool SplitSignal to determine which changes are worth keeping and which were just a shot in the dark that didn’t pan out.But, to make it…
Read More...

Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability After the event, Google’s Ad Liason, Ginny Marvin,…
Read More...

A landing page is a webpage designed to persuade users to take one specific action. For example, having users sign up for a newsletter, purchase a product, or RSVP for an event.Users typically arrive at landing pages via a pay-per-click…
Read More...

What Is Local SEO?Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness. Common tasks include: Optimizing your Google Business profile Finding local keywords Creating locally…
Read More...

Submitting your website to search engines is how you let them know it exists.Google and other search engines may eventually find your website on their own. So it isn’t always necessary to manually inform them. But submitting your website…
Read More...

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You know GA4 is coming, and last week Dana took you through some of the top things to be aware…
Read More...

Google has added an enhanced measurement option for Form interactions. Now you can not only see when a form has been submitted, but you can also see when one has been started by a new user. Lead…
Read More...

At Google’s annual Search On conference, the company announced seven new features and updates to local search. These updates will significantly enhance how people explore neighborhoods, businesses, and restaurants in Google Search. The…
Read More...

Google has finished rolling out both the September 2022 core update and product reviews update on Monday, September 26th - yes, there is a lot of confusion. Google fixed a bug with the local search rankings and service area…
Read More...

Google's John Mueller said that your site or page would not be removed from the Google Search results over page speed issues. He was asked about this on Twitter and said no, page speed wouldn't lead to your site on the basis of page…
Read More...

Google is testing the placement of the Things To Know section on the right-side panel. Typically, you find these within the main search results in the middle portion of the search results.This was spotted first by Punit on Twitter but…
Read More...

There are some brands that have generic names that have become more popular than the actual meaning of the word. In those cases, Google Search may rank or show information about the brand over the meaning of the word.Google may have…
Read More...

Google’s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content best practices.  These can range from core algorithmic…
Read More...

Digital marketing talent—especially those specializing in SEO, content, email marketing, and PPC—remains in top demand. With 92% of hiring managers reporting difficulties finding skilled talent,…
Read More...

Earlier this year at SMX Advanced, I presented results from our Peak Ace test lab. These tests shed some light on several technical implementation points and how Googlebot would deal with them.  One…
Read More...