Search Engine Codex - All about SEO and Blogging

Google has posted its "Seasonal Holidays" Google Doodle for the month of December - the holiday month. Google did this last year as well, and while the past few days we had some other special Doodles on Google's home page, when those…
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Rackspace hosted Exchange suffered a catastrophic outage beginning December 2, 2022 and is still ongoing as of 12:37 AM December 4th. Initially described as connectivity and login issues, the guidance was eventually updated to announce that…
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Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal. First, we asked our Twitter followers to vote:The…
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It’s the most wonderful time of the year, full of fairy lights, gift-giving, and carols galore—not to mention a time to create some of your most memorable campaigns! With a little help from the Semrush App Center, you can make your holiday…
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What Is Cost Per Click (CPC)?Cost per click (CPC) refers to how much an advertiser pays each time a user clicks on a paid ad.CPC falls under pay-per-click (PPC) marketing, a form of online advertising where you pay for your site to appear…
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What Is Semantic HTML?Semantic HTML, also known as semantic markup, refers to the use of HTML tags that convey the meaning—or semantics—of the content contained within them.By adding semantic HTML tags to your pages, you provide additional…
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The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Ranking on Google is not ranking in a vacuum. Ranking is outranking your competitors. When…
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If you’re still on the fence about whether or not video ads are a good idea for your brand, you shouldn’t be. Coming into 2023, it’s more important than ever to consider all platforms and ad types; and…
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Ever since Elon Musk took over as CEO of Twitter, there’s been a lot of changes on the platform. Some people love it, while others are not so sure. As far as brands are concerned, many have left the…
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Google Search is showing and maybe testing news and top stories related boxes with a headline that says "maps on this topic." Also, Google can also know what publications you are subscribed to and show you "from your subscriptions"…
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Google's John Mueller said it is a big deal if your most important page or pages are terrible but not such a big deal if your less important pages are terrible. So if your home page is terrible, that is really not good. But if your…
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It has now been 19 years that I've been writing on this site, covering what you - the search marketers are talking about from within the search community. Today marks the 19th anniversary of the Search Engine Roundtable. I've been…
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Since Friday of Thanksgiving last week, we have been seeing a lot of chatter and volatility with Google Search. Google said they improved the accuracy of the Discover performance report in Google Search Console. Google said links have…
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Here is a bizarre question that was asked on the Google office hours video asking if Google rotates its index. The question kind of makes sense, because the SEO who asked said on one day they see their page indexed, the next it is…
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A recent Twitter poll by Tim Soulo shows that SEOs are super mixed in their opinion of the importance of domain name age on SEO and Google rankings. The poll showed 40% said domain age is a significant ranking factor in Google, 26%…
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