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LLMs Revive Decade-Old Visions For Search
No one can perfectly predict the future, but it turns out some are better at it than others.
A study of over 1 million judgments from thousands of people found “super forecasters”: people who have significantly higher success rates at…
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Google Will Collect Feedback After The Core & Spam Updates Are Complete
If you've been glancing at the comments on this site or reading the feedback thus far on social media, you can tell that so far, SEOs and site owners are not that happy with the Google Search results since the launch of…
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What Keywords Are & How to Use Them
What Are Keywords?In search engine marketing, keywords are terms you try to appear for in search engines like Google. So you can attract valuable traffic to your website or physical location.This keyword definition covers two categories:…
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Liz Reid Is Google’s New Head Of Search, Pandu Nayak Steps Down As Search Quality &…
Google announced some executive changes last night with Liz Reid being named the new head of Google Search. Pandu Nayak stepped down as the lead of search quality and ranking. Cathy Edwards stepped down as the lead…
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How to Find & Analyze Competitor Keywords
In this guide, you’ll learn how to enhance your search engine optimization (SEO) or pay-per-click (PPC) strategy with competitor keyword research.And ultimately get more high-quality traffic from search engines.What Are Competitor…
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Google Says Canonicalizing From WWW to non-WWW Won’t Heavily Impact Your Rankings
Google's John Mueller said that if your website is www.domain.com and then you decide to canonicalize it to the non-www, so it goes to domain.com from www.domain.com - that change would not have a big impact on your…
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Microsoft Advertising Can Now Important Google Ads PMax To Microsoft Ads PMax
While Microsoft has offered tools to import your Google Ads campaigns into Microsoft Advertising, including PMax import tools - now you can supposedly import from PMax to PMax, with Microsoft fully supporting PMax…
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Google Says Publishing Content In Bulk Is Not Spam
Google's John Mueller said publishing content in bulk does not make the content spammy in the eyes of Google Search. He said if you publish awesome content in bulk, Google loves awesome content. But if you publish…
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Google On Spammy Backlinks & Negative Impact On Rankings
Google’s John Mueller answered a question on Reddit about what to do about an increase in spammy backlinks that are perceived as having a negative impact on rankings. Mueller’s answer showed what publishers should focus on.
Noticing Spammy…
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Google Had Discussed Allowing Noindex In Robots.txt
Google’s John Mueller responded to a question on LinkedIn to discuss the use of an unsupported noindex directive on the robots.txt of his own personal website. He explained the pros and cons of search engine support for the directive and…
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How To Use Big Query And GSC Data For Content Performance Analysis
If you’ve always been in awe of folks using the Google Search Console API to do cool things, this article is a good read for you.
You can use BigQuery with the GSC bulk data export to get some of the same benefits without requiring the help…
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Future-Proof Your Brand with Brand Familiarity
Choice overload is partially why users choose familiar options, and this is why leveraging familiarity can be a superpower to make your brand stand out in a sea of similar choices.
2. It modulates the way we perceive experiences…
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YouTube Introduces Mandatory Disclosure For AI-Generated Content
YouTube has announced the introduction of a new tool in Creator Studio that requires creators to disclose when their videos contain realistic content generated or altered by AI.
As stated in YouTube’s announcement:
“Viewers increasingly…
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OpenAI’s Sam Altman On Challenging Google With AI Search
OpenAI’s Sam Altman answered questions about challenging Google’s search monopoly and reveals that he’d rather entirely change the paradigm of how people get information rather than copy what Google has been doing it for the past twenty+…
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Daily Search Forum Recap: March 18, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google says you need to be patient while the March 2024 core…
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